Privacy Policy

Perpetual Biotech, LLC Privacy Policy‍

Perpetual Biotech, LLC (“Perpetual,” “we,” “our,” or “us”) owns and operates the website located at theperpetualpet.com (the “Website”) and other related websites, mobile applications, platforms, and services (collectively, the “Platform”).

Your access and use of the Platform—including its content (“Content”), diagnostic services, products, tools, communication features, and any affiliated websites, software, or applications owned or operated by Perpetual (collectively, the “Services”)—are governed by this Privacy Policy unless otherwise stated.

By accessing or using our Services, you agree that you have read this Privacy Policy, you understand it, and you consent to be bound by the terms and conditions herein. Please also review our Terms of Service. If you do not agree, do not use our Services.

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Our Commitment to Privacy

This Privacy Policy describes:

• Personal Information that we receive from you when you interact with the Services
• How we use and process the Personal Information that we receive
• If and why Personal Information may be disclosed to third parties
• Your choices regarding the collection and processing of your Personal Information
  

When you access the Services or send your Personal Information to us via email, text message, or other electronic means, you consent to receive communications from us in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. If you don’t agree with it, do not use our Services.

If you are using the Services on behalf of another individual (e.g., your pet), you represent that you are authorized to act on that individual’s behalf and that they acknowledge and agree to the terms herein.

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Changes to This Privacy Policy

We reserve the right to amend this Privacy Policy at any time. We will notify you and/or require you to accept an updated Privacy Policy only if the changes are material.

It is your responsibility to carefully review this Privacy Policy each time you visit or use the Service.

Perpetual may provide notices—including those regarding changes to this Agreement—by email, mail, SMS, text message, or postings on the Website or Platform.

Your continued use of our Services after we make changes shall constitute your acceptance of those changes.

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Information We Collect About You

The Personal Information we collect depends on how you interact with us and the choices you make. We receive and collect information that you directly submit to us or that we gather when you use our Services or interact with our advertising and applications on third-party platforms.

This includes:

• Personal Information such as your name, mailing address, telephone number, email, health data, demographic information, payment information, communications, and social media data.
• Non-personal information such as IP addresses, device information, and usage data collected through cookies or analytics tools.
• Healthcare Information such as lab data or prior diagnoses, when necessary to provide our Services.
  

You may decline to provide certain information, though some features may not function properly as a result.

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Healthcare & Diagnostic Information

Perpetual is not a healthcare provider and may not be subject to HIPAA. However, our affiliated healthcare providers, labs, or pharmacies (“Affiliated Providers”) may be. We only use or disclose your Healthcare Information in accordance with applicable privacy laws.

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How We Use Your Personal Information

We use Personal Information to:

• Fulfill your requests and provide our Services
• Communicate with you and manage your account
• Improve and personalize your experience
• Comply with legal obligations
• Prevent fraud and protect safety
• Send updates, offers, and marketing communications
  

You may opt out of marketing communications by contacting careteam@theperpetualpet.com.

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Cookies and Data Collection Tools

Cookies are small pieces of data stored on your device to help us analyze web traffic and personalize your experience.

You can accept or decline cookies in your browser settings. For more details, visit www.allaboutcookies.org.

We do not currently respond to “Do Not Track” signals.

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Artificial Intelligence Features

We may use AI technologies to enhance your experience (e.g., generating personalized health recommendations). These features are informational only and do not constitute medical or veterinary advice.

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Text Messaging

By using our Services, you consent to receive SMS messages related to your account or updates. Standard message and data rates may apply.

To opt out, reply “STOP” to any message. For help, reply “HELP.”

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Email Communications

By providing your email, you consent to receive marketing and service updates. You may unsubscribe at any time by following the link in the email or contacting us.

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Advertising, Analytics & Opt-Out

We may use analytics services such as:

• Meta — Privacy Policy, Opt-Out Settings
• Google Analytics — Privacy Policy, Opt-Out Settings
• TikTok — Privacy Policy, Opt-Out Settings
  

You may also opt out via NAI or DAA consumer tools.

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Disclosure of Your Personal Information

We do not sell or share your Personal Information except as described here. We may disclose it to:

• Affiliated Providers
• Service providers and contractors
• Law enforcement or regulators (if required by law)
• Successor entities in the event of a merger or acquisition
  

We may also share aggregated, non-identifiable data for business purposes.

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Your Rights

You may:

• Access, correct, or delete your Personal Information
• Opt out of data sharing or targeted advertising
• Request a copy of your data in a portable format
  

Requests can be made at careteam@theperpetualpet.com.

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How We Keep Your Data Secure

We use industry-standard safeguards to protect your information, though no method is 100% secure.

If you suspect unauthorized access, contact us immediately at careteam@theperpetualpet.com.

In the event of a data breach, we will investigate, notify you as required by law, and take appropriate action.

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Data Retention

We retain Personal Information as long as necessary to provide our Services and comply with legal obligations. Affiliated Providers may maintain separate retention policies.

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Links to Other Sites

Our Services may contain links to third-party websites or platforms. We are not responsible for their privacy practices. Review their policies before providing information.

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Children Under the Age of 18

Our Services are not intended for minors. We do not knowingly collect data from anyone under 18.

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Opt-Out and Unsubscribe

You may opt out of promotional emails by contacting careteam@theperpetualpet.com.

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Jurisdiction and Cross-Border Transfer

We operate in the United States, and your information may be processed in the U.S. or other countries with different data protection rules.

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Contacting Us

Perpetual Biotech, LLC

Attn: Privacy Officer

4101 Ravenswood Rd. Suite 318–319

Fort Lauderdale, Florida 33312

📧 careteam@theperpetualpet.com

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