At Perpetual, everything we do starts with love for dogs and the families who care for them. We’re building more than a company — we’re creating a movement to give dogs the healthy years they deserve and to empower dog parents with tools mainstream veterinary care has overlooked for far too long.

We believe culture is not just how we work, but why we work.

At Perpetual, our mission is simple yet transformative: to give every dog the chance at 20 healthy years. Too often, dogs suffer from preventable conditions because traditional veterinary care focuses on reacting to illness instead of preventing it. We’re here to flip that script — to create a healthcare system for dogs that is proactive, science-backed, and deeply personal. Every choice we make, every tool we build, and every supplement we craft has one goal: adding more healthy years to the lives of the dogs we love.

We envision a world where dogs live not just longer lives, but better ones — full of vitality, play, and joy. A world where pet parents feel empowered instead of confused, supported instead of dismissed, and confident in their ability to give their dogs the very best. By combining advanced diagnostics, functional healing protocols, and precision supplements, we’re laying the foundation for a new era in pet healthcare — one where the norm is longevity, not decline.

Our mission requires more than great products; it requires a culture of relentless care, curiosity, and courage. Culture isn’t just about how we get along — it’s the fuel that drives innovation and the glue that keeps us aligned when challenges come. For us, culture means never losing sight of why we started: because dogs deserve better, and because their parents deserve answers and solutions that work. A strong culture ensures that as we grow, we remain united by purpose and uncompromising in our standards.

Pet health is on the edge of transformation — and we’re leading the charge. With 90+ biomarkers tested multiple times per year, personalized supplements, and root-cause healing protocols. We're building something no one else has done before.

At Perpetual, you won’t just have a job. You’ll be part of reshaping the future of canine health — and giving families the most precious gift of all: more quality time with their dogs.