20 healthy years
Every year. 3 fur tests, 3 personalized care plans, 3 custom supplements—365 precision care for dogs
Reveal hidden health threats
Early detection matters. From heart health to environmental toxins we detect early signs of over 1,000+ preventable conditions.
36+ Health Scores
curated by top vets
"The clearest window into a dog's health I've ever seen. True understanding made simple"
Mental
health score
Magnesium
Lithium
Mercury
Diet
Gut health
score
Potassium
Zinc
Aluminum
Antibiotic Usage
Skin &
Coat score
Immune health
Vaccinations
Copper
Mercury
Arthritis &
Joint score
Calcium
Potassium
Body Condition
Mercury
Toxin Burden
Arsenic
Lead
Mercury
Aluminum
Home & Lawn
Uranium
+More
Peace of mind
in every score
Monitor early indicators of
1000’s of diseases
Establish their baselines
Tracked for life
Monitor how their body changes
Perpetual at a glance
Whole-body holistic care for proactive pet parents
01
Test
At-home non-invasive fur testing
02
Analyze
100+ results explained by top veterinarians
03
Heal & Optimize
Custom supplements & personalized
A better way to care
Perpetual vs. standard vet care
Say goodbye to vet bills
Less illness
More clarity
Perpetual's
Health System
10x more effective than traditional veterinarian care
Start with our proprietary Perpetual Health Survey™
90+ biomarkers tested with easy, non-invasive fur samples
Deep audits of diet, exercise, and home environment
Daily, personalized routines for long-term vitality
Care team transforms results into clear health guidance
3 custom blends yearly—precision nutrition for health
A tailored roadmap: food, exercise, home, and lifestyle
Root-cause treatments to restore balance naturally
From healing to thriving—optimize every body system
Start with our proprietary Perpetual Health Survey™
We begin with the Perpetual Health Survey™—a proprietary diagnostic tool developed by our Chief medical officer, Dr. Ava Frick, who has over 46 years of integrative veterinary practice. Combined with a complete health history intake, this step gives us an in-depth understanding of your dog’s health, behavior, and environment before any testing begins.
90+ biomarkers tested with easy, non-invasive samples
Using a simple fur sample collected at home, we test 90+ biomarkers that reveal the true state of your dog’s health. Non-invasive, stress-free, and more accurate than standard blood tests, this full-body analysis provides the foundation for everything we do.
Deep audits of diet, exercise, and home environment
We conduct comprehensive audits of your dog’s nutrition, activity, and living environment. From analyzing food quality to evaluating exercise patterns and spotting environmental risks, these audits help us uncover hidden factors that impact longevity.
Daily, personalized routines for long-term vitality
We design a clear, easy-to-follow daily roadmap that supports your dog’s physical, mental, and emotional health. These guided routines cover exercise, enrichment, recovery, and seasonal adjustments—all proven to extend healthspan and vitality.
Care team transforms results into clear health guidance
Once results are in, our care team interprets every biomarker and body system score to uncover insights you won’t get anywhere else. From there, we translate the data into personalized health guidance that’s easy for you to understand and act on.
Close3 custom blends yearly—precision nutrition for health
Every 120 days, we create a fresh all-in-one supplement powder tailored to your dog’s unique biology. Built directly from diagnostic results, each formula adapts as your dog’s health evolves—ensuring they get exactly what they need, when they need it.
A tailored roadmap: food, exercise, home, and lifestyle
Your dog’s care plan is built just for them—covering diet, exercise, environment, supplements, and longevity protocols. Every recommendation is grounded in data from surveys, audits, and diagnostics, so you’re never left guessing what to do next.
Root-cause treatments to restore balance naturally
Instead of masking symptoms, we address root causes with holistic, biology-specific protocols. Whether it’s supporting gut health, reducing toxin load, or restoring nutrient balance, our gentle therapies help heal and rebalance the whole body.
From healing to thriving—optimize every body system
Once your dog’s health is stable, we shift from treatment to optimization—supporting strong body systems, improving resilience, and preventing disease. This final phase is about extending healthspan, so your dog enjoys more years of vitality by your side.
Built with the worlds top vets
Perpetual’s Veterinarian Advisory Board
Join 10,000+ parents taking control of their dogs health
“The best way to keep a dog healthy is to prevent them from getting sick and Perpetual's Health System is effective at doing just that”
“Perpetual is making advanced integrative care finally accessible to everyday dog parents. Catching health issues early is the key and Perpetual is a game changer at doing that.”
What to expect as a
Perpetual member
Meet The
Furever Formula
The Furever Formula
It's not just a supplement, it's the closing loop in Perpetual's Health System
3 custom blends per year
All-in-one daily powder
Adapts every 120 days
The first personalized supplement for dogs built from their biology.
1000+
Ingredient optinos
Months of biological data crafted into a single, targeted, all-in-one formula.
Test
Learn
Solve
Most diagnostics companies stop at data. We didn’t.
Built from their lab results
Clear & lasting benefits
Measurable results (every 120 days)
Made-to-order, fresh
Targeted Human-grade ingredients
Crafted for long-term health
365
Health Coverage
"The first formula I've seen in sync with a dog's biology"
More Years
Less Vet Bills
A better way to care - for less
365 - precison care
Perpetual membership
Owning their health made easy
90+ lab tests
Non-invasive testing 3x per year
Real-time & historical health tracking
Personlized care plans from top vets
Precision supplement (adapts every 120 days)
Early detection + Monitoring
36+ curated health scores
Dedicated care team 24/7 support
Clear health solutions for all breeds/ages
Frequently Asked Questions
Join as a Perpetual member and we’ll take it from there.
You’ll receive an at-home collection kit with simple step-by-step instructions. You snip a small sample of your dog’s fur, place it in the vial, and send it back in the prepaid mailer.
When the lab finishes the analysis, your dog’s health scores and personalized care plan will appear in your Health Portal inside the Perpetual app. From there, we create their first custom supplement blend based on their actual lab results—not guesswork.
Your annual membership includes three tests per year:
- 1 baseline test
- 2 retests, every 120 days
Each new test updates your dog’s health scores, recalibrates their custom supplement blend, and adjusts their care plan so it stays in sync with how their body is changing.
You’re not getting a static lab report. You’re getting an ongoing health map for your dog.
Your membership gives you:
- 90+ biomarker readings covering minerals, toxic elements, and key nutrient ratios
- 36+ health score assessments for heart, liver, kidney, immune system, gut, thyroid, and more
- 3 custom supplement blends per year for targeted, year-round support
- A clear explanation of what the results mean in plain language
- A personalized care plan that covers diet, lifestyle, movement, and daily routines
- Tracking over time so you can see what’s improving, what needs support, and how changes affect their health
By catching imbalances early and acting on them, you can avoid many recurring issues, cut down on surprise vet bills, and add more healthy years to your dog’s life.
A yearly vet checkup is important. It focuses on visible symptoms, a physical exam, and a few standard tests. Most of the time, deeper lab work only happens after a problem shows up.
Perpetual is built to see ahead of that moment.We run a broad panel of biomarkers designed to show how your dog’s body is really doing over time—from organ stress and nutrient balance to toxin exposure, thyroid function, gut health, and more. These results live in your Perpetual dashboard, where you can follow trends instead of snapshots.
Think of it this way:
- Annual vet visit: “How is my dog today?”
- Perpetual: “How has my dog been doing for the last several months, and what direction are we heading?”
We focus on early detection, prevention, and long-term health, then help you and your vet use that information in a smarter way.
Yes. Perpetual is powerful for dogs who already have known problems and for dogs who “seem fine” but have something brewing under the surface.
By looking at mineral patterns, toxin load, and nutrient balance, we can uncover stress in the body that often sits behind:
- Skin issues
- Gut problems
- Low energy
- Joint discomfort
- Recurrent “mystery” symptoms
Your dog’s plan is then built to support their biology, not just mask the outcome. The goal is to help their body recover better and stay more stable over time.
Perpetual is for every life stage—puppy, adult, and senior.
Starting early lets you build a strong base and watch how their body develops. Starting later lets you catch issues that often go unseen in older dogs. In both cases, the goal is the same: more healthy, active years with you.
We’re not here to replace your vet. We’re here to change when and how you get information.
Traditional care is built around problems once they appear. Your dog limps, vomits, scratches non-stop—you book a visit.
Perpetual is built to:
- Find risk before it turns into disease
- Track how their body responds to care over time
- Give you simple, specific actions you can take at home
Your vet is still essential for emergencies, medication, surgery, and many diagnoses. Perpetual gives you the data and daily structure that help you avoid many of those crises in the first place.
Pet care has followed the same path as most human care: step in once something is wrong. Prevention has rarely been the main business model.
Only in the last few years have human health platforms started to focus on full-body lab testing, deep data, and prevention as a service. Perpetual brings that same mindset to dogs—long-term tracking, advanced diagnostics, and care plans built on real data, not guesswork.
We believe dogs deserve the same kind of proactive health system humans are just beginning to build for themselves.
Your membership is more than a test kit. It’s a full health system for your dog.
You get:
- 3 FTMA tests per year (fur-based mineral and toxin analysis)
- Longevity routines tailored to your dog
- Full health audits to understand where they stand today
- Real-time and historical health tracking
- 36+ curated health scores
- Personalized care plans from top vets
- 3 precision supplement blends per year (a full 12-month supply)
- Foundational healing and longevity protocols
- Early detection tools
- Centralized medical records
- A dedicated care team - 24/7 support
Everything is built to work together toward one goal: more healthy years.
Your membership includes three FTMA panels each year, covering 90+ biomarkers and repeated every 120 days so we can see trends, not isolated readings.
FTMA (Fur Tissue Mineral Analysis) uses a small sample of fur to look at:
- Mineral levels
- Toxic heavy metals
- Key metabolic patterns
Because fur reflects several months of biology, it shows how your dog’s body has been running over time, not just on the day of the test.
Beyond FTMA, you can order additional tests through the Perpetual Marketplace, such as:
- Food intolerance testing
- Mycotoxin screenings
- DNA testing
- Stool analysis and GI mapping
Many of these tests are hard to access on your own and often cost far more outside of a membership model.
When diagnostics show an issue—or a risk building beneath the surface—we build targeted protocols that match your dog’s biology. These plans can focus on:
- Kidney, Liver, Thyroid & Metabolic Health:
Support for detox, energy production, and organ function to keep core systems stable. - Gut Health & Nutrition:
Nutrition plans, digestive support, and microbiome strategies to improve absorption, calm inflammation, and support immunity. - Toxins & Environmental Health:
Gentle detox programs, antioxidant support, and home-environment tweaks to reduce ongoing toxic load. - Physical & Cognitive Performance:
Supplementation, movement plans, and brain support to keep your dog strong, mobile, and sharp as they age. - Skin & Coat:
Nutrient-dense formulas and inflammation control to ease itching, improve skin barrier health, and restore shine. - Arthritis & Joint Issues:
Joint support, anti-inflammatory nutrition, and movement strategies to maintain comfort and range of motion.
Every protocol is personalized. We work with your dog’s biology instead of fighting against it.
Foundational healing looks at your dog as one connected system. Instead of chasing each symptom in isolation, we ask: What in the body is out of balance, and why?
This often leads to:
- Adjusting nutrition
- Supporting detox pathways
- Improving digestion
- Fine-tuning minerals and vitamins
- Making simple lifestyle changes that reduce stress on the body
Longevity care builds on that. The focus is not only “fix this issue” but “keep this dog healthier for more years.” That means:
- Running deeper tests
- Catching trends early
- Slowing down the processes that lead to decline
Mainstream vet care is essential, especially for urgent care and many treatments. But it tends to enter the story late. Perpetual steps in earlier and stays with you year-round.
Many dogs look fine on the outside while silent problems build inside.
Advanced testing can reveal:
- Nutrient gaps
- Early organ stress
- Hormonal shifts
- Hidden toxin exposure
Most of these are easier and cheaper to fix before they become visible disease. That’s the real value: using data to stay ahead of problems instead of reacting once you’re already in crisis mode.
We’re finalizing the full experience now—testing the kits, refining the app, and tightening every step of the journey so it’s simple to use and clinically sound.
We expect to launch in Q1 2026.
Joining the waitlist today secures your spot for early membership releases. You’ll receive updates, behind-the-scenes progress, and early access opportunities as we move closer to launch.
It's time to...
Unlock More
Healthy Years
Early access is limited—
secure your dog’s spot today.
